1970s

Prescribed dress of the 1970s, across every family.

The Coat that Was Borrowed

The white coat is the most borrowed garment in this archive — doctors took it from chemists, and everyone else took it from doctors. It is also the only professional uniform here that was never re-cut for women.
Two chemists in a 1940s laboratory, a bacteriologist around 1950, and a geneticist in 2012 — all in white coats

A Color that Means Danger

The narrow band of yellow-green that safety clothing settled on, and the oranges and reds that were tried first. The one colour in dress chosen by measurement rather than taste.
A police officer, a naval rescue team and a road crew, all in high-visibility clothing

Cabin Crew, 1965–1972

The years when airlines hired fashion designers and the uniform stopped being a uniform. Also the years it became the most openly commercial garment in this entire subject.
Three airline cabin crew uniforms of 1959, 1970 and 1975